Behavioral Science × UX Design
CueX blends behavioral economics with human-centered design to close the gap between intent and action, for your products, your teams, and your outcomes.
Friction We Fix
Most performance problems aren't technical, they're behavioral. We find the friction and design it away.
Users sign up but don't stick. Your onboarding creates confusion, not commitment.
Too many options, unclear paths, your customers hesitate when they should convert.
Well-meaning initiatives fail because they assume rational actors. People aren't rational , they're human.
Your data tells you what happened, but not why, and definitely not what to do next.
Free Behavioral Diagnostic
Describe your challenge and our AI, trained on CueX's behavioral frameworks, will identify the barriers at play and suggest interventions to test. Takes about 2 minutes.
Describe your challenge above to get an instant behavioral read.
How We Work
Whether you need a fast evidence scan or a long-term behavioral partner, every engagement is scoped to fit your stage and goals.
Targeted Engagements
Focused, time-boxed work with a clear deliverable. From rapid research to full intervention design and testing, scoped to your specific challenge.
3–12 weeks · Scoped to your challenge
View engagements →Ongoing Partnership
For organizations that want a dedicated behavioral science & UX unit on speed-dial, delivering value quarter after quarter without building in-house.
Core · Growth · Enterprise tiers available
Explore membership →50+ engagements across
"We don't just tell you what's broken. We design what works, grounded in evidence, tested with real people, and built to scale."
The CueX Approach
Why It Matters
The most pressing challenges facing our world, from public health and climate action to financial inclusion and education access, are behavioral at their core. People know what they should do. The gap between knowledge and action is where the real work happens.
CueX works with governments, public institutions, nonprofits, and purpose-driven organizations to close that gap. We believe that evidence-based design can change outcomes for communities, not just organizations.
Monthly: one behavioral barrier, one intervention, one practical takeaway. Join the waitlist.